The East-West Engagement Ring Setting: The Hottest Trend of 2025

The world of engagement rings is always evolving, and 2025 is set to be the year of the east-west setting. When fashion icon Zendaya subtly debuted her engagement ring at the Golden Globes this year, it sparked a trend that’s been quietly brewing in the world of fine jewellery –  and we’re here to break down everything you need to know about the east-west engagement ring.

What is an East-West Engagement Ring Setting?

Imagine a traditional engagement ring, but with a twist – literally. An East-West setting is characterised by its elongated diamond set horizontally across the finger. The 90-degree rotation gives the ring a modern unexpected look, pushing past the boundaries of the traditional rings without straying too far. With the elongated diamond set horizontally, it provides the diamond with the optical illusion of appearing larger.

A Journey Through Time: The History of East-West Settings

The story of the East-West setting is as fascinating as the ring itself. While it might seem like a cutting-edge design, this setting has deep historical roots. The concept dates back to the 15th century. Originally known by various names like “horizontal setting” or “transverse orientation,” it was a radical departure from traditional ring designs of the time.

The East-West setting truly came into its own during the Art Deco era of the 1920s and 1930s. This period was characterised by its bold, geometric designs, which were a stark contrast to the intricate Edwardian designs that preceded it.

Why East-West Settings Are Taking Over in 2025

Zendaya’s recent Golden Globes appearance wasn’t just a fashion moment – it was a trendsetting statement. When a style icon like Zendaya chooses a particular ring design, the world takes notice, and her choice of an east-west setting is already making waves. 

The beauty of the east-west setting lies in its adaptability. It’s a style that complements a variety of diamond shapes, from the sleek lines of an emerald cut to the curves of an oval diamond or the pointed marquise. 

Beyond its aesthetic appeal, the east-west setting also offers some practical benefits. The horizontal placement of the stone can create the illusion of a larger diamond, maximising its visual impact. Additionally, the lower profile of this setting can be more comfortable for everyday wear, reducing the risk of snagging on clothing or other objects.

Combining the elegance of a traditional engagement ring with a modern-day look you won’t regret this choice. So if you are someone who is shopping for an engagement ring that pushes the boundaries of tradition, the east-west set engagement ring is the ring for you. 

Ready to explore the perfect East-West engagement ring? Our studios specialise in creating custom, unique engagement rings that tell your love story. Book a consultation today and let our jewellers help you design the ring of your dreams!